Client
The Good Guys
Year

2017

Deliverables
  • Advertisement
  • Lead Designer
  • Photography
  • Strategy

The Good Guys Brand Book Style Guide

The Good Guys is a chain of consumer electronics retail stores in Australia.

When the first The Good Guys store (known at the time as Ian Muir’s Radio and Electrical Centre) opened in Melbourne’s northern suburbs in 1952 by the Muir family, the company’s philosophy was to delight customers and ‘do good’.