- Brand Development
As Art Director for The Good Guys, I worked with the marketing team to develop a comprehensive styleguide that included a new tone of voice, colour values, typography, and photography standards.
My team then used these guidelines to create a range of printed collateral, including email signatures and corporate PowerPoint and document templates, to help ensure consistency across the organisation and with external partners. This allowed The Good Guys to effectively communicate its brand values and messaging to customers and stakeholders alike.
Thanks to our efforts, The Good Guys was able to successfully revamp its brand identity and establish a new image that better reflected its values and mission. The new styleguide and collateral materials created a cohesive brand experience across all touch-points, resulting in increased recognition and awareness among customers and stakeholders.
Ultimately, this helped to improve the company’s reputation and merger with the JB-HI Group, positioning The Good Guys for long-term success in the Australian retail market.