Client
LMCT+
Year

2025

My Role

  • UX Direction

  • Product Discovery

  • UI Design, Component Systems

  • Cross-Platform Handoff

Deliverables
Partners & Discounts Platform Redesign

  • UX Discovery & Wireframes
  • UI Design
  • Handoff & Implementation

Overview

LMCT+ is a large-scale automotive and lifestyle membership platform with a complex Partners & Discounts offering at the core of its member value proposition. The project focused on improving the usability, clarity and scalability of how members discover and redeem partner offers, while working within a mixed technical environment spanning WordPress and Laravel.

The Challenge

The Partners & Discounts system had grown organically and lacked a clear, intuitive user journey. While initially scoped as a WordPress-led project, discovery revealed that offer management was handled through a separate Laravel-based backend. This introduced additional complexity and required a solution that could unify the experience across two platforms without disrupting existing infrastructure or development workflows.

Solution

I designed a clear, scalable UX framework that improved how partners were grouped, surfaced and understood by members. By working within LMCT+’s existing theme and design language, the solution maintained brand continuity while significantly improving usability. The UI system acted as a bridge between WordPress and Laravel, allowing the internal team to implement the experience without introducing unnecessary technical risk.

What I Did

  • Led UX discovery to identify friction points in partner discovery and redemption

  • Audited the existing WordPress and Laravel environments to understand constraints and opportunities

  • Researched comparable ecosystems such as large loyalty platforms and on-demand services to inform structure and hierarchy

  • Designed wireframes that simplified navigation, categorisation and value communication

  • Developed a flexible UI and component system that aligned with the existing theme while allowing future evolution

  • Delivered high-fidelity prototypes and clear handoff documentation to support implementation across both stacks

Project Outcome

A Stronger System, Built to Scale

The redesigned Partners & Discounts system was successfully launched and immediately improved clarity and engagement for members. The component-based approach allowed LMCT+’s internal team to continue evolving the platform after handover, aligning it with their refreshed brand direction and scaling the experience as the partner network grew. The work established a strong foundation that balanced UX strategy, technical realities and long-term scalability.