Myer / Clemenger BBDO
Year
2015
Deliverables
- MultiI-Channel Campaigns
Awards
- ACA: Agency of The Year
Overview
While working at Clemenger BBDO, I was embedded on the Myer account, contributing to the delivery of large-scale, multi-channel retail campaigns across catalogue, digital and in-store environments. The work required a high level of craft, precision and consistency across multiple outputs, teams and production partners, all operating at national scale.
The Challenge
Myer’s campaigns involved complex production pipelines, tight deadlines and strict brand and retail requirements. The challenge was to ensure creative concepts were translated accurately and consistently across a wide range of touchpoints, while coordinating with photographers, designers, retouchers and finished artists. Maintaining quality and alignment across such high-volume output was critical.
The Solution
Working closely with senior creatives and production teams, I played a key role in translating campaign concepts into final, production-ready assets. I collaborated directly with photographers to ensure imagery aligned with creative direction, and worked with designers and retouchers to maintain consistency with Myer’s brand guidelines. Strong communication and attention to detail were essential in managing expectations across multiple stakeholders and ensuring work was delivered to a high standard.
The Results
“We are thrilled to have claimed the title of Agency of the Year. Working with the dedicated team at Myer has been great and we’re very proud of our efforts. The other finalists were all very deserving, and it’s great to see just how much talent there is in the industry right now.”
Pippa O’Regan, Head of Retail
The campaigns were delivered successfully across multiple channels and contributed to Clemenger BBDO being awarded Agency of the Year at the Australian Catalogue Awards. The Myer work received multiple category wins, including Catalogue Retailer of the Year, Children’s Apparel, Whitegoods, Electricals, Electronics & Home Entertainment, Technology on Paper – Effectiveness, and Multi-Channel Campaign. The project stands as an example of disciplined craft, collaboration and execution at scale within a leading agency environment.