LUX DXB
Year
2024
Deliverables
- Brand Development
- Styleguide
- Strategy
The Challenge
LUX DXB required a cohesive visual identity system that could support a growing membership-based platform while maintaining a premium yet accessible brand position. The challenge was to establish clear brand rules and templates that ensured consistency across digital, social and promotional touchpoints, while remaining practical for ongoing use by internal teams.
The work needed to balance aspirational brand presentation with clarity, usability and scalability.
Solution
We developed a brand style guide that encapsulates the essence of LUX DXB-modern, vibrant, and inclusive. This guide laid the foundation for all brand touchpoints, ensuring consistency across all communications, from the website to social media and promotional materials.
Alongside the style guide, we designed and implemented a user-friendly membership giveaway platform that allows users to easily engage with the brand, reinforcing LUX DXB’s commitment to luxury and accessibility.
https://www.youtube.com/watch?v=_6HfHffqAMM
Project Outcome
Amazing Results
The result was a unified brand presence that effectively communicates LUX DXB’s values and vision. The brand style guide has been instrumental in maintaining visual consistency, while the membership platform has enhanced customer engagement, driving brand loyalty and increasing participation in luxury giveaways. The project successfully positioned LUX DXB as a leader in the luxury market, making their offerings more accessible and desirable.