Client
Schiavello
Year

2024

My Roll

  • Creative Direction

  • Brand Identity

  • UX Direction

  • Platform Design

Deliverables
  • Installation Manuals
  • Brand Evolution
  • Strategy

Overview

The Agenda is a curated lifestyle and culture platform bringing together hospitality, arts, fashion, music and events into a single, intuitive digital experience. Designed as an alternative to traditional city guides, the platform focuses on inclusivity, usability and discovery, combining established venues with emerging and independent spaces.

At the time of delivery, The Agenda exists as a fully branded MVP platform with over 2,000 venues listed and live for review, testing and iteration. The product is progressing toward public launch.

The Challenge

The brief was to design and deliver a credible, scalable digital platform that could function as both a live MVP and a foundation for future growth. The platform needed to balance editorial quality with volume, support a large and diverse venue database, and remain intuitive for everyday users. It also needed to demonstrate strong product thinking, brand differentiation and long-term scalability.

What I Did

  • Led creative direction across brand, digital and platform design

  • Defined the visual identity and design language for The Agenda

  • Worked closely with development and marketing teams to align design, functionality and rollout goals

  • Assisted hands-on with UX and UI design to shape core user journeys

  • Directed UX strategy to support discovery, saving and sharing of venues

  • Designed a modular MVP platform capable of supporting large-scale listings

  • Established a flexible design system to allow future feature expansion

  • Structured content and taxonomy across 2,000+ venues

  • Balanced editorial tone with system-driven design for consistency at scale

Solution

I delivered a clean, modern brand identity paired with a modular digital platform built for growth. Working collaboratively with developers and marketing stakeholders, the UX and UI were shaped to prioritise ease of discovery, clear categorisation and frictionless browsing.

The visual language reinforces trust, quality and cultural relevance, while the underlying design system supports iteration and expansion.

Project Outcome

The Agenda is now a live MVP platform with over 2,000 venues listed and accessible. The work established a strong foundation for public launch, ongoing feature development and commercial expansion.

The platform demonstrates a clear product vision, a scalable design system and a brand capable of evolving into a recognised lifestyle destination.